Feb
16

Startup Growing Pains and Working on my Google-fu

You see in the news all the time “Startup acquired in $$$$ deal” or “Local Startup hires 2983742742 new employees”. But how do those companies get to that point? Growth is hard guys. Can’t we just work in our own little bubbles?

When starting LunarLincoln, we knew some of the basic things we needed, and we knew we wanted to be one of those companies in the news with fantastic results, but connecting the dots from point A to point B – well, we weren’t so sure about how that worked.

How do you get from the beginning to the end?

200

Things we knew to do:

  • Register a company
  • Pick a name
  • Build a website
  • Get some clients through word of mouth or past contacts
  • Promote on the interwebs
  • Go to events/meetups
  • DO GREAT WORK

But doing the work is the easy part. We knew how to do that, whether it was code or design.

But how do you do all that other stuff that gets in the way of work?

Things we had to google in the past year during super-growth-time (and are still not sure we did it the “best” way).

  • How to rent commercial office space
    • What’s a CAM?
    • Why are there no office/commercial spaces that are small/medium sizes and NOT in a coworking space?
    • What are some commercial real estate sites that AREN’t horrible to use?
    • What do you mean we have to build the office after we rent it?
    • Where do you buy office furniture? Should we even buy “office” furniture?
  • How to properly interview developers
    • Average salaries for developers in the southeast
    • Good interview questions
    • How to fire an employee
  • How to write an employee handbook, offer letter, contract, etc
  • How to find a lawyer
    • How to negotiate contracts
    • How to leverage your legal team when problems arise (Why can’t you pay on time!!!)
  • How to find an accountant
    • How to use Quickbooks
    • Why is Quickbooks the devil?
    • Alternatives to Quickbooks
  • Do we charge sales tax in Tennessee for development?
    • Why do we have to pay tax on our stuff (I’m looking at you Schedule B)?
    • Payroll taxes, sales tax, federal tax, unemployment tax – why so many taxes?
    • How to not miss a random tax payment
  • How to buy small business and health insurance
    • Tech insurance
    • Dental & vision insurance
    • Rental insurance
    • ALL the stupid insurance (I left out workers comp, short term disability, & long term disability ugh)
  • How to set up a company 401k
    • Why are 401ks so expensive?
    • What is a simple IRA?

That list above – there was hardly ever a simple google answer. The internet always had 200 different ways to do each task. What was right for us? What was right for Nashville? What was right for a tech-services company?

Late at night after sifting through the conflicting advice and moaning “whyyyy, whyyy” at the wall about the most recent puzzling question, we would joke that there had to be some sort of AA meeting for startups.

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So, my lovely internet peoples. I would welcome with open arms any of the following:

  • Not a tech mentor, not a design mentor, but a small business mentor. A fairy godmother of answers. A veritable Ask Jeeves
  • Some sort of “How do you do this business thing?” Question-Time Meet-up
  • A wonderously detailed forum or QA series on a local tech site so I can quit trawling page three of the Google search results
Maybe these things already exist…
…but, I’m just too tired to google them right now.

I just want to get back to the work part of work.

Dec
26

Building an App in 2 Weeks

Me: So you have an app idea you need built? Excellent. What’s your timeline?
Client: ASAP. 1 week if you can, 2 weeks max.
Me: Okay, that’s a tight deadline. Do you have a complete design?
Client: No. We’re still working on the wireframes and may need to make adjustments as we go along. That won’t be an issue will it?
Me: *facepalm*

Normally this would be a line of conversation that shoots up red flags all over the place. App development requires a fine balance of time, quality, and scope. When you restrict the timeline and expect high quality without knowing the full scope, things can quickly get out of control. If this had been a client, I would have politely told them how stark raving mad they were and figured out a way to either extend the timeline or define and pare down the scope (knowing that most, including me, are not willing to sacrifice quality). But this wasn’t a client who asked me to do this; I had come up with an app idea with my designer, partner, and trusted advisor Jennifer, and we wanted to make this happen. So, challenge accepted! Okay, so how do we build a quality app that does what we want in 2 weeks?

mad-hatter-2

Luckily we had a clear vision for what the app should do. The app was to become CaseCollage, and it would allow a user to arrange their photos into a printable collage that fit between an iPhone 5c and the new iPhone 5c case, personalizing the phone and covering up the misaligned regulation text in one fell swoop. I cannot stress enough how important it was to have a clear idea of what we wanted before we started. From firming up the wireframes and design to deciding which features to include and which to cut, we always came back and asked if it helped us reach our original goal for the app.

We were working on an extremely tight deadline, so the less development I had to do the better. I started by finding open source libraries to help us form a foundation for the app (remember, “don’t reinvent the wheel”). Grabkit fulfilled our goal of having photos in the app while giving us the added benefit of social integration with Facebook, Flickr, Instagram, and Picasa. OBDragDrop was instrumental in coding our collage editor. We even used libraries to customize progress indicators and sharing options. With the foundation in place, I set out coding the app. I worked long hours, spending every waking moment strapped to my MacBook typing like a madman. Jennifer worked just as hard rounding out the design, preparing assets, and offering constructive criticisms (some of which I was not in the mood to hear). With a prototype in hand we sent out the app to beta testers and took notes over their shoulders as they tried to use the app for the first time, biting our tongues as they fumbled their way through our hastily designed UI. With feedback in hand we quickly tweaked the app, washed, rinsed, repeated. After several iterations, a solid 2 weeks of nonstop coding and designing, and an all-nighter, we submitted our app for review. I demoed the app at Nashville CocoaHeads the next evening, got a great response, and left with an amazing elated feeling in my bones. The seemingly impossible had been accomplished! Now all we could do was wait and hope that Apple approved of our creation.

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