Two Wednesdays ago – Apple held their keynote.

The public got to hear about what developers had been privately talking about ever since WWDC. New iOS7, drastically new design, new phone colors, new cases, new everything. After all the news stories, podcasts, dinner conversations, and tweets – I will be glad if I never have to hear about iOS7 again. (side note: I do not worship at the foot of the giant golden apple like some members of LunarLincoln).

Something that I had been very vocal about, since seeing the beta iOS on Wiley’s phone weeks ago, was the lack of forethought put into the new OS.  The day-glo colors, the hyper thin fonts, the icon redesigns – some of it seemed…first draft/rookie. There were a lot of changes, and I’m not sure every single aspect had been vetted to a Job-sian standard. Now, the general public may not be as finely attuned as I am to these things and will never bat an eye at the changes, but one thing everyone DID notice was this:

Screen Shot 2013-09-30 at 10.33.27 AMSeriously? There are at least 5 quick fixes to this issue. – No circles, Fill in those circles, Move the circles, Move the regs, Don’t get into the case industry.

But, whats done is done. Aaaaand, why not benefit from other’s missteps?

Here comes the ah-ha moment….can’t someone just cover up the “hon”? What if the circles were frames…what if…we built an app to fix this.

IN A WEEK.

Obviously, we didn’t do it in a week. WE DID IT IN TWO. BAMMMMMMM.

I do not suggest ever building an app in two weeks if you value your free-time, sanity, household cleanliness, or personal relationships with business partners. That said, our app is currently in review and I feel pretty damn excited about it.

Things I learned when building an app in a condensed timeline:
– You don’t get to “sit” on your design. Don’t let it ruminate. Don’t edit it with the clear eyes of the next morning. Nope – slap that crap together at 11pm
– You have to edit on the fly a lot. How many times have I rebuilt the photoslider? Or resized/recolored icons – do not ask.
– To quote the Real World, you will “stop being polite and start being real” (And NO we do not need 10 tutorial screens (but I will make you one, if you just shut up uuuughhh))
– You will have to compromise on concept. Our platonic ideal is about 2 more updates down the road, but 1.0 isn’t half bad.
– There is a lot more design to an app than just UI. We need an icon, a facebook cover image, a twitter background, a website, a landing page, some mockups, a press kit. Oh hey, what about a video?
– You will lie to yourself again and again about what “almost done” really means.

We’re almost done you guys! Hopefully, the powers that be will look at our app, approve its excellence – even if it is poking at their failure – and everything can go public. Now we just have to wait and see.